The data show that the Louis Vuitton fashion consumer goods and leather products in the first quarter sales rose 17 percent, accounting for one-third of the total sales of the Group. The group said consumer demand for products of Louis Vuitton fashion show accelerated upward trend. From the current situation, group sales this year has been a good beginning, in view of the global economic outlook is full of a variety of uncertainties, the Group will actively promote the marketing on the basis of the cost of doing business strictly controlled.

Strong autumn and winter the earth colors and you said Bai Bai! Winter is cold and thick coat aside to meet the arrival of the thin clothes, and various brands of make-up series is vibrant, Dior upcoming full of thick marine coral flavor of the Croisette Collection! Appreciate the image of Mito, matte finish cheek color with blue and green eye shadow, nail color to attract the eye, the Model of the backless very mermaid taste.

Simple piece of leather, wrapped in a party space. Chic bags, how many women whom cherished. British psychologists found that women love packages from it to the woman psychological sense of security. Go out with a bag, as the partner player, especially in a strange environment, can help ease the tension of the woman, and to provide emotional sustenance. Package obsession is also a woman heap with perfect detail and the pursuit of quality, the bag with a different shape, can play a woman of all kinds of ingenuity, so that women get the psychological satisfaction and happiness.

Women familiar with FION brand must be aware that this creation 33 years the brand has been known as “timeless fashion bags. It is known in exquisite detail and craftsmanship of the ultimate pursuit of amazing, and you can always pick it counters a stylish without losing the classic, elegant and full of personality the new.

Many big line change, many years of adhering to a single design style of the brand launched a refreshing new product line, no exception FION. Very fresh style Contemporary Carter Bolero series is FION in the latest quarter of 2012 to market competitive products line will be parallel with the 1979 series of the enduring market. The new style of products on behalf of the FION product line stretched, this timely insight into the market demand, leading fashion brand in turn set off a female luggage market change?

Never forget the 1979 plot

The study of female luggage market people are aware of a luggage such as FION1979 the same so persistent pursuit boom.

Series FION1979, on behalf of FION the “golden age” – after 33 years of sedimentation and accumulation of high quality, simple, elegant design of domestic and foreign consumer preferences. The “FION 1979 carries brand FION focus on quality, the details of the design concept. Interpretation of the product design of every quarter, so that consumers to recognize FION with respect to the traditional history, insistence on quality selection, and the attention to the details of the process.

Fashion, true, natural beauty, fresh wind and fresh fashion circles

Elegant, noble, fashion is always FION keywords. A woman of FION, all people have a good education, dignified and beautiful, extraordinary temperament, Lenovo, this seems to be FION to give every woman a charm.

Contemporary Carter Bolero series, FION use bold bright colors of fabric into the main style of the Windmill Quilt, the whole new series full of fresh, hearty style of a spring and summer, so fresh style, the mood becomes more light and vitality.

Advertising photo in the latest quarter, the photographer with a rare underwater photography, and America such as the fairy models and FION Carter Bolero series dance, beautiful. This makes fresh and Smart Contemporary Carter Polly series, inherited FION elegant descent into the mysterious magical element somewhat unique taste new series added for FION.

In a haze of the global economic situation, the international luxury goods industry has stood out as strikingly efficient wealth creator.

According to the international luxury goods company Louis Vuitton and Hermes Annual Report 2010 estimates, the per capita turnover of the two companies were € 3,350,000 and € 3,250,000. And high-tech companies and financial industry, wealth creation and growth of long-term stability, rather than peaks and valleys, very unstable. Luxury brands in its stable and efficient business model to become the best bearers of the wealth.

China is already the world’s second largest consumer of luxury goods market, the local has never been the birth of a true luxury brand. Domestic interested in the enterprise to build a luxury brand from the international luxury brand management to learn from what experience?

Strong international luxury brand management form can be classified into two categories: one is the multi-brand management groups such as LVMH Moet Hennessy Group, PPR ancient relaxation group, and so on, and the other is the independent brand, such as Chanel one hundred, Hermes, Patek Philippe Korea and so on. Two types of company management and operation of a very successful brand, the brand is not attributable to a multi-brand group will be higher than the independent brand to obtain a higher probability of success, and vice versa.

Able to represent the two types of form there are many successful brands, including Louis Vuitton (Louis Vuitton, abbreviated as LV) and Hermes (HERM? S) is a worthy representative in the two categories. Or can the two companies, for example to analyze and summarize the international luxury brand management of common and unique to find more viable development model for China’s brand.

Brand Story

In 1854, Louis Vuitton was founded. “Louis Vuitton” usher in a great success as a brand after its founder died, but Louis? Vuitton during the lifetime of the development of this brand is legendary. Louis? Vuitton has designed and launched a suitcase, called “Gris’ of Trianon”. The luggage is very light weight, and appearance to the decoration of gray canvas, can effectively protect the items inside were not stolen. Luggage soon after the release by the favor of Napoleon III’s wife Eugenie Queen. 1867, Louis? Vuitton won the bronze medal in the World’s Fair, which makes the already popular “Louis Vuitton” brand’s claim to fame, and its influence beyond France to become well-known brand in Europe. Royal dignitaries in Europe and the Middle East have become fans of Louis Vuitton luggage.

1885, Louis? Vuitton opened its first overseas branch in London. In 1888, Louis? Vuitton’s son George introduced the new design of the luggage, the box surface design into a brown and maroon and white checkers board style in the suitcase on the Louis Vuitton brand Authentication marked . Ba Li Wanguo Fair in 1889, this product designed for Louis Vuitton has won a gold medal. In 1892, the death of the old Louis, George officially became the heir of Louis Vuitton. In 1893, George the Louis Vuitton brand into the U.S. market. Since then, George has always been committed to improving the brand’s international reputation. In 1896, Louis Vuitton canvas with branding design, this canvas in the style of the symbolic meaning of the symbols and the Louis Vuitton marked “LV”, known as the “Monogram canvas , and eventually became the classic symbol of the brand from generation to generation.

Hermes by Thierry HERM? S in 1837, was founded in Paris, specializing in harness manufacturing. Napoleon III of France and the Russian emperor to become customers of Hermes. Thierry’s grandson, the third-generation head of Emile-Maurice HERM? S will be the cause of the territory toward more keratosis business. Since the 1890s, to make harness technology, Hermes produced a bag with Sac haut-à-croire. Since then, the company has launched products such as watches, clothing, jewelry and accessories. Hermes all product design and manufacture of all the internal co-ordination plan, no OEM factory. In the 1920s, actively expand the product line at the same time, Hermes in New York opened its first overseas stores. 1950s, Emile-Maurice HERM? S’s son-in-law Robert DUMAS took over the company, but also launched a perfume, tie, suit, shoes, jewelry, porcelain, jewelry, men and women clothing, watches and other new products, so the real Hermes become across the taste representative of the whole life orientation.

Hermes is the most famous Kelly bag and the Birkin bag. Kelly bag was launched in 1935, was originally a subsidiary bags hanging in the saddle, and then refined into products suitable for ladies. Monaco Princess of Hollywood actress Ge Lisi? Kelly, the American Life magazine photographed a paragraph bag cover photos of live pregnancy convex abdomen, paragraph bags therefore fame, after the consent of the Princess sac-à-croire then in 1955 officially changed its name to Kelly. Kelly bag from tanning, the choice of leather, dyeing, tailoring to the suture, all done by hand, it takes three days to complete a bag. In the bag inside, manufactured by craftsmen code will be marked, later repair, maintenance, service by the same craftsmen and will help customers to sew on a personal English name. So pay attention to the production process and follow-up services, so its price remains high, and must be booked in advance, sometimes even several years to buy.

Commonality of luxury brands

From a historical point of view of the creation and development of the Louis Vuitton and Hermes, successful luxury goods companies are common. First of all, the first step in the luxury goods company through the development and manufacture of classic products stand the test of time. These products need to have the luxury of six characteristics: absolutely excellent quality, high prices, scarcity and uniqueness, senior beauty and multi-level emotion, a long history of tradition and legend, brand story, non-functional. Six characteristics of fusion of one, influence each other and promote each other, making each feature to maximize. For example, rich brand history and legend, and the pursuit of beauty and emotion, so that the customer has a better imagination, and in particular the noble feelings, thus emphasizing the important features of the luxury non-functional, which is a common functional products can not match.

The introduction of the classic, the company has established a solid luxury business model and rapid internationalization. Stable and efficient business model is evident from the turnover. The Louis Vuitton the company Biaimashi company’s income more than tripled, but the ratio of the output unit of employees of both companies is almost the same, it is estimated that the two companies in 2010, per capita annual turnover € 3,350,000 and € 3,250,000, and its efficient wealth creation to achieve amazing levels. The international market is a great platform to show excellent quality of the product, to help establish a brand of high-end international image.

Differences

Management mode of the two types of luxury brands have very different, the most fundamental difference is that the two companies are different in nature. Louis Vuitton is a French listed company Moet Hennessy Louis Vuitton, which is part of LVMH Moet Hennessy (LVMH). Hermes Hermes family. The different properties of the company led to huge differences in management style. Both in the luxury goods business on behalf of all the management features of the listed companies and family companies.

From the company style, Louis Vuitton is more radical, more strong brand operation, its parent company pay more attention to the rapid expansion of the acquisition of style, shape the image of a multi-brand luxury goods empire, to obtain a higher market share. Hermes is relatively mild, and pay more attention to the brand’s heritage, drip intensive, time and quality creates brand value, the pursuit of endogenous growth.

Management logic from the point of view, the Group of LVMH Moet Hennessy Louis Vuitton as a star brand, while the acquisition of smaller luxury brands have the potential to establish a model effect, trying to copy the success of Louis Vuitton in the world to investors and The signal of the market, more than 60 brands of the Group has become the possibility of Louis Vuitton, has left a huge space for the growth performance of the Group companies has created strong expectations for the future, but also for potential investors. Expected future cash flows and capital markets needed to. A collection of multi-brand is the result of capital operation, not necessarily because of the luxury brands to better manage, this would require the industry has a clear understanding.

On the contrary, the Hermes company’s business philosophy is a pure luxury goods company, to ensure that every excellence, not instant success, even if the Kelly bag in short supply does not expand production, and this mode of management of listed companies is almost impossible the. Socialized production and the scarcity of luxury goods is contradictory, if the luxury rare and difficult to obtain lost, has become a mass consumer goods, the price can not be brought about by the scarcity of value to reflect and support .

From the development stage, the Hermes development model is the basis for the development of the luxury goods industry, Louis Vuitton has been eliminated in the competition as well as Moet Hennessy Company acquired the members of the family no longer owns, while the company of employees, but the brand through the capital operation in the hands of new masters newborn. Capital mode of operation of the premise is that a sufficient number of independent luxury brands on the market, while some operating difficulties. In this way, the luxury brand will it be possible to restructure and revitalize and listed.

Revelation of the Chinese brands

China’s reform and opening up 30 years of time, historical and practical reasons, the six features of the luxury itself lost its existential foundation, so it has yet to be born to the local luxury brands.

Specifically, in terms of economic level, flourishes in the two areas of real estate development and financial speculation are frequent, most of the money and talent goes to the ultra-high short-term returns in two speculative industry, making the manufacturing and creative industries Lack of capital and talent. From a societal scale, the social atmosphere of abnormal impetuous, value creation is hard to put into the corresponding return is even lower than the loafer, “thankless” daily precision manufacturing of industrial products rarely attempt to crudely the contrary, to make money faster. From the cultural dimension is concerned, the destruction of the Cultural Revolution on China’s traditional cultural values, making the culture of industrial modernization and lack of awareness of cultural works in a more primitive state. In terms of the legal aspects of intellectual property rights can not be effectively respected, the counterfeiters to get rich much faster than the innovator, according to game theory, the market can no longer innovators are imitators.

Created a golden opportunity for a new round of macro-control, corporate restructuring and cultural reform to the development of the luxury goods industry in China, China’s rapid development of the luxury consumer market to provide a location, consumers calling on behalf of the Chinese spirit of the times and the world the level of luxury brands. Chinese brands should follow the weather, geography, and learn from the successful experience of the international luxury brands such as Louis Vuitton and Hermes, the level of technology and the intrinsic value of the product continue to grow and develop, create real local luxury brands.

For new entrants to the luxury goods industry, a long history of tradition and legendary brand story, “this feature can not be copied, but if we can uphold the spirit of the artisans’ foot effort from top to bottom in a few other features, the same may be successful. Such as the American brand Coach, although only 60 years of history, but well adhering to the artisan spirit, by virtue of durable quality and exquisite craftsmanship, leather goods and handbags gradually established a reputation in the U.S. female consumers and, ultimately, among the list of the world’s luxury brand, a model of local luxury brands in the United States. In recent years, the country has begun to create a local luxury brand companies strict application of the management concept of the luxury brands, based on Chinese traditional values ​​and traditional crafts such as Zhao Yi Cui house recovery and the long-lost art of filigree mosaic excavated integration into the modern innovation, the development of a range of jewelery products by the market, a solid forward to the goal to create an international luxury brand.

At present, Chinese enterprises to adopt the feasibility of the development model of the LVMH Group, the prerequisite for the development of this model is the need for a large number of local luxury brands continue to emerge through market competition to promote the company’s growth and expansion, which is excellent The enterprise will become a strong brand, leading the industry forward. Meanwhile, the poorly run companies will be acquisitions or mergers and acquisitions, become one of the members of the luxury goods group. Of course, due to the different historical period in which the Chinese brand in which the economic environment and state of the market environment and the times of Louis Vuitton and Hermes was born very different, richer and more rapid success path of the Chinese brand, for example, in the brand after the creation, capital operation to seek faster growth. Prerequisite for the development of luxury brands to create a boutique real popular among consumers.

From London, Gareth Pugh, after Galliano, McQueen, to attract media attention designer, he established his own brand of just a few years, it has already issued tickets of London Fashion Week, the most desire. The brand’s design philosophy is full of metaphors and symbols, sign design is on the form and content. “Experimental creative. He will usually use some of the ridiculous appearance of the “meaningless, the concept of wearable sculpture” to “conscious distortion of the human body”. A variety of very different styles of elements mixed in his design work, so full of contradictory relationship, giving the rich visual experience. The latest this Tessellated Gold Wallet wallet also continue to inherit the brand’s design philosophy, the triangles pattern, and with a shiny leather material presents, luxury shine! Subsection wallets at oki-ni shelves, priced at 250 pounds may wish to look at, like friends.

I do not know whether the performance of last year, THE NORTH FACE PURPLE LABEL too impressed, cause I saw the four-color saturation series a little less sensitive.

The series some really appears to be too conservative, commenced all four colors in the color purple standard in addition to the bag on to highlight the difference between ordinary NORTH FACE, almost hard to see other places, of course, the functional and appearance of the overall SIZE than the general NORTH FACE To zoom out, not less emphasis on functionality and practicality, but has increased in the package type models that are not of common NORTH FACE more chic.

Victoire de Castellane is not like lost interest in the gemstone, for these priceless stone to her personality, color and joy. The Games people play with one hand, always keep the jewellery of pure talent to create a senior Dior jewelry, for people to open a different space fantasy bright-coloured.

First entered the Office of jewelry designer Victoire de Castellane, seemed to have entered a solidified and zoom in the summer garden: gorgeous colors and flowers, stop working on stage as if at any time you can fly Dragonfly wings and Butterfly sth Until you see the sources that inspired the creation of the wall, only to realize that it is a Design Studio. When Victoire signs flush with her fringe and a brilliant smile, to a simple black smart casual appear, my brain has three seconds of blank, only emerging “like bathing in spring” the word sth
　　
Victoire de Castellane in the story, is a fairy tale to get any woman would envy: born in France of the most noble, Provence family dating back to the 5th century AD de Castellane, Boni de Castellane Earl as France noble image representative of his uncle. Significance of such an illustrious family background gives a carefree, Victoire have their childhood lives.
　　
In this fairy-tale world, grandmother Sylvia Hennessy sky-high prices for jewelry Victoire games gadgets. At the age of 5, she began using her mother and her grandmother’s jewelry creations. Later in life, Victoire was to her innocent smile capture the whole of Paris high society such as children, and immediately was Karl Lagerfeld phase, into the Chanel jewelry creations. After 14 years, she was hand-picked by Bernard Arnault, President of LVMH group, can see what others cannot Dior high Jewelry Art Director. Since then, the God caring for and maintaining the pure innocence of designers Dior advanced jewelry hand in hand with her unique perspective, for people to open a different space fantasy bright-coloured.
　　
Jewelry emotional

A lot of people think, Victoire’s great is the “high jewelry” and “Accessories” both was a far cry from the concept of merging together. The past, advanced jewelry gives the impression is valuable, but also very boring. Victoire to the lost interest in sky-high bring character, color stones, especially the “joy” of emotion. In her opinion, she just incorporate creativity into advanced jewelry, “I hope that these precious stones will tell the story, rather than a priceless rigid rock. “She said.
　　
Victoire’s story inspired by her was seen and heard in daily life: movies, music, art exhibitions, interesting people, men, women and so forth Of course, there is also one of the most important aspects: nature. She has a large natural-themed works, and sometimes fruits and vegetables, there are flowers and insects. In her view, they have in common is that “natural death”, “I want to use jewelry to retain their brilliant moments of life, beautiful and eternal life. I would like to use material solidification of the eternal moments of beauty in nature. “Eternal beauty, that’s what Victoire I desired. In the series designed for Dior, her image is often applied to the rose because rose is what Christian Dior loved flowers.
　　
Before joining the Dior, Victoire for Chanel for 14 years, and now, she is about to spend its 14th year in the DIOR. In her view, two of the world’s top fashion houses are represented France fashion, styles are very different. “Founder of Chanel is a female, she first joined the male element in the women’s apparel; founder of Dior is male, he loves pure female beauty, are committed to using their clothes to highlight and enhance femininity. My creation, the maximum difference between the two top fashion houses are: a man, a more feminine. ”
　　
However, if after Victoire joined Dior, and without going through a difficult period of the so-called “style adaptation period”. She was responsible for Chanel fashion jewelry and accessories, they are used to decorate the high custom clothing, fashion show even better, is not the true meaning of high jewelry. However, Dior gives her the high chance of jewels. And, before that, Dior is the absence of high jewellery line. It can be said that is her definition of senior Dior jewelry, all from scratch. Therefore, in many works, see Victoire’s imprint. “Senior Dior jewelry is my personal style and in General of the Dior brand temperament. “She says.

Queen of the game

In the “era of Chanel” Victoire had a stage show in person. A group of super model look indifferent, she is bright and cheerful smiles on t, with confidence and joy brought to not feel for the audience, become the highlight of the entire show. “I am not a professional model, I think, ‘ Goddess of inspiration ‘ to describe me more appropriate. “She’s no humility to say that. 14 years working in Chanel, Victoire dress and personal style is always attracted to Karl Lagerfeld, from time to time he tailored a dress for her, let her wear to show.
　　
Jewelry member to take charge as Chief Designer, and hot it was Paris in the young age girl, always leading the trend. “I love the party, I have my own style, like dressing up, enjoying the pleasures of life, and that’s it. “She said,” when you form your own personality and style, then people would think you copied. “In Paris, has its own style are a golden rule, no matter what age, in which occasions are available. Victoire for many years does not change a dressing tips is, first of all identify their personality, for you in the proper use of a number of popular elements. “To be left when right, various fusion, eventually creating their own style. Of course, want to play with pop, like first is full of confidence. In 1980, for example, she tried wearing inside out, and popular days after Madonna were evenly matched. “I have always felt that underwear should not be secretive, underwear is a woman, occasionally held games try” wearing inside out “, is the ultimate women challenge. ”
　　
Both the work and the life, Victoire was always holding a “gaming” a happy state of mind. “I put the game into work and really enjoy my work. I have to say, I’m a man of good luck. “Because of the work as a game, she was never afraid of pressure, it rarely disappointed. “Only if you do not know what to do, and you do not know, when you have no confidence on their creativity, stress is a negative factor. “Dior,Victoire workflow is like this: when the design ideas in the brain gradually mature, she will pass the draft language and to communicate to the artist, by transforming them into actionable design detail drawing, then handed over to the jewelry workshop in Paris. Since then, the choice of gemstone, color control, she was also involved, process and technology issues, she knows. “Only in this way, to ensure that the final product of exactly the same idea with me. If they are unable to achieve what I had expected, I will be asked to make it, until I wanted to look like. At work I am “picky”, but I don’t have a negative ‘ disappointed ‘ emotions. “She said.
　　
In May of this year, Victoire came to Beijing. For his first trip to China, and are looking forward to her, “I hope China can make my ‘ surprise ‘. “She said. Of course, the jewel never lacks fun and adventure in the life of the child. When asked about the inspiration is full of fairy tale and when her two sons about, Victoire is the answer: “the boy was born in my writing style, habits, preferences after you have stabilized. I think my own childhood influence to me even more. ”

World Luxury Association recently announced that January 2012 will be held in Beijing, “the world’s most valuable luxury brand 100 years publishing with the official ceremony, the Chinese luxury goods industry”, the conference is positioned “global luxury goods industry, Oscar” representatives of national economic officials, Embassy Counsellor, senior luxury brand, the world’s mainstream news media, have to participate. A change in the history of the luxury goods industry event is being promoted.

At the same time, as China has become the biggest buyer of global luxury goods market, how to build better and faster is China’s own world-class luxury brand, has become the focus of social controversy, the official spokesman for the World Luxury Association China Ouyang Kun gives such a definition and explanation: “world-class luxury brand”, must belong to the “world” and not only belongs to China, that is, it is the world’s luxury consumer services, has the world’s relative fixed share of the consumer and the consumer, to do this, you must meet the global demand for consumer hearts and, for an enterprise is a great test, such as LV leather, Bentley cars, Cartier jewelry, Cuban cigars, French Lafite wine, etc., these are the knowledge and ability Cheung ear “world-class luxury brands,” they any developed country in the world can be fixed relative to the consumer, but China’s own wine, white, tea, wine, etc. These high-end brand, regardless of known size, the main consumer groups, or in the country, not the world, even out of the world, because the lack of market-based culture and cultivation, it will not soon be recognized by consumers outside the mainstream, the only reason, Chinese companies have never no training to overseas consumer market.

As the World Luxury Association, the world’s most valuable luxury brand TOP100 organization of the official release, in the end what level of big-name can become a “world-class luxury” mean? World Luxury Association, the global luxury market standard enterprise distribution, Ouyang Kun made the following detailed definition:

A: global influence, based on more than 100 countries worldwide brand reputation, at least 80% of the country or have heard about, mainly through the media to measure this standard.

B: global market share, according to the brand’s stores in the global market share, mainly refers to the proportion of national distribution channels, a number of countries in the global brand with stores, is an important criterion to measure the global market share.

C: consumer feedback, more than 100 countries around the world, has its own relatively fixed group of consumers and markets, consumer groups, according to the sampling visit, according to the survey feedback, the feedback obtained impression.

Many of these factors have a world-class brands, such as LV, global reach, market share, consumer feedback, are relatively large, and some very well-known brand, but in their own countries over position, once in Europe, North America and other markets, is not known by consumers, is an important feature of the lack of world-class.

Authoritative analysis, the World Luxury Association, the world’s most valuable luxury brand TOP100 official release ceremony held in China, will be excavated and the promotion of China’s domestic luxury brand of “world” of the important signal, June 9, 2011, the World Luxury Association CCPIT and the China Open in Beijing issued a “report on the official 2011 World Luxury Blue Book”, was by the relevant Chinese government departments and international media attention, the conference the same day, the Ministry of Commerce, China Customs, China CCPIT Ministry of Finance, and the United States, France, Britain, Italy, Switzerland and other countries of the Commercial Counsellor Embassy all attended the conference, and made a report was released, the data monitoring display, since the “official report of the world’s luxury Blue Book 2011″ released So far, the Chinese media has been reproduced 1,750,000 times (Baidu search engine displays), in English by foreign media outlets 2,610,000 times (Google search engine displays), governments and embassies cited 1986 times (Governments web site search engine display), it can be considered the World Luxury Association is the luxury goods sector has been the most influential international organizations. The “world’s most valuable luxury brand 100″ release, its size will inevitably result in a huge luxury goods industry’s influence, will also be important to guide the Chinese luxury consumer market, refresh the industry record.

June 9, 2011, CCPIT China announced in Beijing set up jointly with the World Luxury Association China luxury Trade Commission, the aim is to tap and develop China’s domestic enterprises to international luxury goods, the Chinese Minister of Commerce Chen Deming said recently: we their own national brand, high-end consumer brands can not meet the increasing material needs, the world’s most famous export brands inside the top 100, China is still zero, should accelerate the development of the local luxury brands. The eyes of the world luxury market are aimed at China, China is faced with economic restructuring and upgrade the brand, cultivating China’s domestic luxury brand is imperative that China has five thousand years of culture and history of precipitation, as the country’s attention and concern in the community , we have reason to believe that the Chinese market will create a world-class national luxury brand, just around the corner.

Bulgari (Bvlgari) classic “Bulgari · Bulgari” series of exquisite charm, personality and full of timeless design, demonstrated the basic idea Bulgari brand spirit, crown inlaid egg noodles cut pink tourmaline, it is the treasure Bulgari jewelry craft classic performance. Simultaneously to create a variety of precious metal dial elements, to show flexibility with the fun.

Bvlgari watch 14 new styles, includes three case diameter size (26 cm, 33 cm and 37 cm), using stainless steel or rose gold, and provide numerous variations, such as user according to mood and color, replace the strap to easily and quickly highlight the Bulgari brand spirit of the times! case design is the process through rigorous research, design repeated attempts, before being carved out of today’s extremely smooth slender body, while retaining steel or gold bezel material, smooth surface bright bezel, engraved with double Bvlgari logo words. Case still continued to cylindrical structure, soft and delicate lines of the lugs designed to highlight the simple elegance of tone, from the lugs to the precious metal strap or bracelet, the perfect angle formed at one go.

The same fine precious jewelry elements also showing off the pearl oyster dial, dial set with Roman numerals or brilliant cut diamond hour markers, depending on the style may be. In the design of Bulgari’s most poetic achievements ─ ─ Mediterranean Eden among the new generation of Bulgari · Bulgari female form shows that there is no dial Pinctada scale models, with delicate floral theme, with a delicate flower pattern and brilliant cut diamond design. Way back Mediterranean Eden series makes Bvlgari creativity and inspiration of the original town, the series offers style stainless steel or gold case, 33 mm and 37 mm diameter two tables to choose from.

26 cm and 33 cm case, with polished surface with forged stainless steel bracelet and white surface, creating a pleasing texture, the dial is a stainless steel / gold style. Can dial with tan alligator strap, watch the Mediterranean Garden of Eden with a white alligator leather strap. Case and lugs the overall design to ensure that users can be arbitrary, easily switch to a different strap, alternate choice of metal and leather strap. Two specifications are used strips or diamond cutting fine scale.

December 3, “the United States Art Exhibition” in Shanghai U.S. China Arts Exchange Center opened. 50 famous Chinese and American Art in the exhibition presents more than 300 pieces of art. Which a stainless steel sculpture handbag, containing a number of brand symbol, to attract beautiful vision of the audience. The exhibition is organized by the US-China Business Association, the U.S. diplomat Henry Kissinger sent a congratulatory message specifically for the exhibition. Exhibition will be introduced in New York, Washington, Chicago, San Francisco and Beijing exhibition, continuing for one year.